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Unlike the likes of Nike, who have a bit of flash and dazzle about them, Skechers has stayed away from high-profile sports sponsorship deals or partnerships with Apple. Instead, they’ve focused on building a solid position in the market for themselves with the reputation for dependable, comfortable shoes that mightn’t be the most stylish or fashionable but get the job done.
They developed a solid track record of growing revenue and EBITDA year over year through last January. With the world’s economies closer to getting back to normal than they’ve been yet, odds are Skechers’ management team will be keen to get back to standard operating procedure too. That means consistent results that should flow through to a well-performing stock price.
The stock gained 16% in April compared with a 5.2% spike in the S&P 500. The boost added to a significant rally for the footwear giant, which is up over 70% in the past year. The company projects sales to land around $5.8 billion this fiscal year, with roughly $1.5 billion of that haul coming in the current quarter. That Q2 result would mark an over 100% increase compared with a year earlier when lockdowns and social distancing efforts spurred a 42% slump. The scale of that growth rebound helps explain why investors remain optimistic about this business while consumer spending remains healthy.
If shares can maintain their current momentum and test the double top highs in the next few sessions, it should get interesting. At worst, they’ll retreat before likely consolidating for another attempt, a great entry point to consider, or they’ll smash through and leave it behind them as fresh support. Either way, SKX is worth keeping an eye on.
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