Augmented reality (AR) and virtual reality (VR) promise to change the world by enabling new types of immersive experiences. While still in the nascent stages today, both technologies could become as common as smartphones over the next decade.
The best strategy is to invest in companies that enable or benefit from these technologies, especially those that use AR or VR to differentiate their business. Specifically, investors should consider these two companies.
Investors should note that neither of these tech companies generates much revenue from AR or VR products, but every new technology starts as a small idea. That’s why, over time, both of these companies could play a significant role in this industry.